Publication in the digital version of “DIMOKRATIKI” newspaper for the registered name of “Roditiki Ladopitta” and the attention that consumers must show in order to be sure that they are offered their genuine favorite product.

With its announcement, the craft Atsalakis Dimitrios & Co. OE, which exclusively produces Roditiki Ladopitta, puts things in their place after the phenomena of unfair deception of the consumer public that were presented in the market.

In particular, according to the production company, complaints were made by a portion of consumers about the alleged taste differentiation of Roditiki Ladopitta. However, after an investigation, it was found that these do not concern the authentic product that it produces, but imitation products of the competition that are informally named or listed in the menus of various stores as “Roditiki Ladopitta” or “Ladopitta”. While these are essentially other classic souvlaki pies, which are pressed into the dough to make them thinner and visually resemble the Rhodesian Oil Pie.

For this reason, the production company made this announcement, drawing the attention of consumers, so that they do not fall victim to deception, either in retail outlets or restaurants! In fact, in the latter case, the consumer can be more easily deceived, since he rarely has access to the product packaging, so that he can determine if it is the original.

It should therefore be understood by consumers that the term “Ladopitta” does not generally describe all the thin pies made in Rhodes. The name “Roditiki Ladopitta” or “Ladopitta”, is “Patented Trademark”, which is used only for the specific pie of the craft Atsalakis Dimitrios. No other thin souvlaki pie, except the original one, is and is not allowed to be said or listed in the menus of the restaurants as “Roditiki Ladopitta” or “Ladopitta”!

The announcement is more detailed as follows:

ANNOUNCEMENT – INFORMATION
TO PROFESSIONALS AND CONSUMERS

Atsalakis Dimitrios & Co. OE, based in Faliraki, Rhodes, has been active for many years, producing and selling exclusively, from selected locations, the well-known “RODITIKI LADOPITTA”.

The brand name “RODITIKI LADOPITTA” or simply “LADOPITTA” is an inspiration and is “Trademark”, by the owner, Mr. Dimitris Atsalakis, which means that it is PROHIBITED to any other company to use it and similar products in any way. At the same time, thanks to its originality, it has been awarded to the above owner, a Patent by the INDUSTRIAL PROPERTY ORGANIZATION (OBI), on the basis of which, the special preparation process and the proportion of the raw materials used , inter alia, may not and may not be expressly prohibited to be produced by anyone else.

Because from time to time various complaints are expressed by consumers that refer to alleged quality degradation and / or taste differentiation of Rhodesian Oil Pie, which, however, do not concern the RODITIKI LADOPITTA, as it was found out after the processing by us. & CO. OE, INFORMS THE CONSUMER PUBLIC, that these complaints do not result from the consumption of the Authentic product, but relate to similar or counterfeit products of the competition that are offered and promoted obviously in an unfair and misleading way, intentionally or negligence, at various points of consumption

Specifically, they appeared in the market of Rhodes, seemingly similar pastry products, the producers of which ostensibly claim that they are based on traditional recipes of Rhodes with roots in the Byzantine years where references are made to the ‘katimeria’ (as it is widely known in Rhodes). ) or, in other words, “xerotigana” of Greece.

It should be emphasized, however, that due to the special preparation process and the specific special raw materials used since 1979, Rhodesian Oil Pie has a characteristic, original and special taste and aftertaste, which can be recognized by anyone who has tried it again. The companies or individual traders who claim and / or advertise that they produce and have pies of the type “Roditiki Ladopita” or, even worse, the “Roditiki Ladopita” itself, use basically the same common materials with which the classic pies for souvlaki are produced. and all they do in addition is to “press” them more after kneading, to make them thin and in this way to resemble the Rhodesian Oil Pie only visually, ie without having anything to do with taste, aftertaste and the texture of the original product. Not every Delicate pie goes to say that it is “Roditiki Ladopita”! It’s just a thin pie! As long as the consumer knows it, so that he knows what he is asking for and what he is buying!

In addition to trying to imitate the subtle shape of the authentic Rhodesian Oil Pie, the commercial and visual communication (packaging, advertising, internet and social media) of these similar products, which follow the above tactics, is implemented in a way that works misleadingly for the final consumer, as it simulates the methods of communication, the advertising texts (in printed and digital media) and the serving suggestions, which first the handicraft Atsalakis Dimitrios & Co. OE. presented in the market.

In addition, according to testimonies of consumers and catering professionals, it has been observed that the sellers of the above competitive products promote the latter as similar to the “Roditiki Ladopita” or as quality and taste as the original product. In some cases, they do not hesitate to name them as “Roditiki Ladopita” or to use close variants of this name, opposing the trademark registered at the General Secretariat of Commerce.

There is also the phenomenon that the professionals involved in the field of catering do not make the necessary clarifications to the final consumer-customer, when he asks for “Roditiki Ladopita”, since it is observed that they inform him that they have the authentic and then, taking advantage of his visual approach. another product with “RODITIKI LADOPITTA” but also the fact that the final customer does not come into contact with its commercial packaging, they serve him one of the ‘similar’ competing products.

In some cases, the name “Ladopitta” is deliberately misleading even in their Menus, without having the original product.

The result is that consumers fall victim to deception, especially in cases where due to a “special relationship” between supplier and trader, the necessary clarifications on the diversity of products are not provided.

The same is observed in some Super Markets, where there is an oral “diffusion” of the information that these are products similar to the “Roditiki Ladopita”, to such an extent that in the relevant labels of the code and the price the word “Oil Pie” is deliberately misleading».

Roditiki Ladopita is only one, in NAME, QUALITY and TASTE.

Atsalakis Dimitrios & Co. OE, assures professionals and end consumers that the production of all its products is done under excellent conditions of food safety and hygiene, having in fact obtained for this purpose a relevant HACCP certificate of the organization a Cert , without any decline in the use of raw materials, which are of excellent quality.

At the same time, it draws the attention of consumers when ordering, so that they can be sure that the authentic “Roditiki Ladopita” is served to them in order to avoid similar unpleasant phenomena until now.

In view of the above, for the protection of the legal interests, the good reputation, the prestige and the clientele, the craft Atsalakis Dimitrios & Co. OE, reserves all its legal rights.

Atsalakis Dimitrios & Co. OE will continue to produce with the same zeal and devotion to the traditional values of our place the products that established it and were so loved by consumers.